State of Conversational Commerce Report ︎︎︎CLIENT: Attentive (in-house)
ROLE: Designer, Webflow Developer
To support a massive annual effort by industry-leader, Attentive, to survey thousands of consumers globally about their shopping and brand communication habits, I worked to design and develop the interactive hub for these findings. Early concepts centered around creating visuals that are reminiscent of text bubbles but double as bars within a graph, with overlaying “lenses”. Dozens of data visuals were built to portray complicated tables and graphs in an engaging and digestible format. We then built 4 interactive web pages to house the data and supporting copy, complete with animation, in-page navigation, scroll progress, and other features that made consuming the findings an intuitive and fun experience.