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©1996–2020
UPDATED NOVEMBER, 2020





TANNER LESLIE IS A GRAPHIC DESIGNER LIVING AND WORKING IN NEW YORK CITY. 





THE STUDIO & PRACTICE OF TANNER LESLIE.












RECENT WORK
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DISCOVERING NEW TIME TO BURN

plus450


  • Saying goodbye to the MTA meant 450 extra minutes per week
  • What do I do during this newfound time?
  • Concept generation
  • Newsletter creation and marketing
  • Videos
  • Posters
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CAPTURING FIVE WEEKS IN HEAVEN

umbau vienna studio book


  • Spend five weeks in a design capital of the world ✅
  • Design a book that archives the experience 😅️
Over the course of several months, I endeavored to gather imagery, quotes, retellings, and sketches to accomplish the impossible: design a book that embodied an unbelievable experience.
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BEER & SUSTAINABILITY BOUND TOGETHER

Aslan Brewing Sustainability Report


  • Learn a brewery inside and out
  • Study their practices and sustainability
  • Cull the data and information
  • Design & produce a sustainability report book
From studying Aslan’s B Corp certification to engineering the world’s first double-blind-flap™ book binding, this project challenged me in every way.






A MUSIC PLATFORM FOR MUSIC LOVERS

Temper


  • Develop naming solutions and brand ethos
  • Study market and target audience
  • Design comprehensive brand asset package
  • Prototype and scheme signage concepts
  • Storyboard and edit a 20-second motion graphics ad spot
Tasked with concepting a brand from scratch, Temper is a music streaming and delivery platform for true music lovers.
watch the video

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BRANDING AN ARCHITECTURE SCHOOL FOR RENEGADES 


umbau


  • Breath new life into a startup brand
  • Develop a language and tone worthy of rule breakers
  • Complete a comprehensive brand thesis
  • Produce marketing materials and collateral
As Design Director for umbau inc., I had a unique opportunity to create a breakthrough visual language for a bold identity.
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GIVING A VOICE TO OUTSPOKEN YOUTH

CUSA


  • Conceptualize and brand a platform for student activists
  • Design logo, touchpoints, print collateral, and website
  • Research and design activism custom data visualizations
  • Deploy experimental marketing campaigns (i.e. unsanctioned projections on buildings)
CUSA (Coalition of Student Activists) is a non-profit organization which aims to empower young voices to create positive change safely and swiftly. We help to mobilize, organize, and protect student actvists.







REINVENTING AN ARTS MAGAZINE

Contexture


  • Rebrand and rename a literary & arts magazine
  • Source content from local artists, designers, writers
  • Design & layout 36-page publication
  • Manage production process
Contexture was a proposed rebrand of existing literary & arts magazine, Gardyloo. It features works from several local artists, designers, writers, photographers, and more. Two artists also receive special profiles with bio inserts.
browse digitally

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The bottom.
For professional inquiries regarding freelance work, speaking opportunities, etc: me@tannerleslie.com

See more work ︎︎︎


©1996–2020 Tanner Ashton Leslie, All Rights Reserved.