Thread World TourCLIENT: Attentive (in-house)
ROLE: Lead Designer
Returning for a second year, Attentive was transforming its user conference into a 9-city world tour, and needed a significant brand refresh to reflect this. I led the creative direction and execution of this new visual identity, elevating an established logo and bringing longevity and regional uniqueness to its applications. Deliverables included a custom web landing page, unique RSVP sites for each location, venue signage and branding, swag, gifts, and animation.