Umbau Design Direction

CLIENT: Umbau Inc.
ROLE: Director of Design

Umbau, a startup indie design school that was aiming to reshape the face of architecture and higher education design thinking, brought me onboard to create a scalable brand identity system and support the implementation and use of it as their director of design. Pre-covid, I worked remotely and cross-functionally with a team of ~20 to realize this identity and direct its use across print, social, signage, and more.